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Q Cinemas is Kings XI Punjab official multiplex partner
MUMBAI: The Indian Premier League (IPL) franchise Kings XI Punjab has roped in Q Cinemas as their official multiplex sponsor for the upcoming tournament.
Under this new sponsorship partnership, the Q Cinemas will have their branding on Jersey.
Kings XI Punjab COO Col. Arvinder Singh said, “We are extremely happy to be associated with Q Cinemas. As a multiplex chain it aims towards providing an unforgettable entertaining experience via movies. Kings XI Punjab also aims to provide memorable ‘cricketainment’ for its fans. Hence, this association is well suited and in synergy with the stated aims of the both the companies”.
Q Cinemas CMD Syed Salim commented, “We are privileged to be associated with a team like Kings XI Punjab as we identify with its reputation of strength, superiority and consistency. We wish the team the very best in the forthcoming season and look forward to a long term association with them.”
The existing sponsors of KXIP are Emirates as their title sponsor, Reebok as their official apparel sponsor, USL as their official games for challenge partner, ACC as Official Team Partner, Gulf as Performance & Protection Partner and Wrigley’s as their official chewing gum.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
