Brands
PVR ties up with O-Zone to provide Wi-Fi to patrons
NEW DELHI: PVR Cinemas is introducing free high-speed Wi-Fi at some of its properties and has tied up with public Wi-Fi service provider O-Zone Networks for the same.
“At PVR, we believe in reaching out to our guests in a way that makes their each visit to our cinemas a memorable one. There is a growing demand for technology and need for staying connected amongst our guests, all over the country. Our response to this demand and efforts are manifest with the introduction of Wi-Fi services at select cinemas of our chain. The service will soon be expanded to our other cinemas. With the launch of Wi-Fi services, we hope it will further consolidate our position as pioneers in the cinema going space,” said PVR chief of strategy Kamal Gianchandani.
Ozone Networks Founder and CEO Sanjeev Sarin added, “We are proud to be chosen by PVR to help bring advanced guest Wi-Fi services to their customers. Our unique offering will give PVR new and powerful ways to connect with their customers. Our aim is to build the largest Wi-Fi network in India by 2016 and our partnership with PVR is an important step in this journey. With 6,000 hotspots in the country today, we aspire for a connected world and through this partnership we will not only provide high speed but also a secure internet connection, which can be availed during the wait time for the movies. We are confident that cinema goers will enjoy all time connectivity at cinemas now.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
