MAM
Purple Focus wins creative biz of DLF Place
MUMBAI: Purple Focus has bagged the creative mandate for DLF Place, the premium fashion lifestyle mall in South Delhi.
The incumbent agency for the account was M&C Saatchi.
As part of the creative mandate, Purple Focus will work on the strategy and creative deliverables of DLF Place.
Purple Focus NCD Arvind Pal Singh said, “The brief always had been to create a fresh and clutter breaking communication keeping in mind the DNA of brand DLF, which agency did successfully. Our campaigns aim to extend the essence of the brand in order to match the changing needs of retail markets. Purple Focus team is exhilarated by the news & the agency looks forward to create different Mall Specific events & communication in the time to come.”
DLF Place VP- mall management Benu Sehgal said, “The agency understood our goal well. Besides, it showed much understanding of the category.”
In the past Purple Focus has handled ‘DLF Shopping Festival‘ throughout DLF malls for two successful years, ‘Fashion Focus‘ (for another premium mall DLF Promenade) and few other projects on project basis.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
