MAM
Lodha hires a design-minded property boss
MUMBAI: Lodha group has hired Anubhav Gupta as chief executive of its retail business. The appointment, which took effect in September, brings a property veteran with an unusual pedigree: Gupta is as comfortable talking sustainability metrics as he is flogging luxury flats.
Gupta spent a decade at Godrej Properties, where he rose to run the Vikhroli project, the company’s flagship mixed-use development in Mumbai. At his peak, he was responsible for just under half of Godrej Properties’ profit after tax—a hefty chunk for one executive to carry. He also wore multiple hats as chief sustainability officer and founder of the company’s in-house design studio, which churned out award-winning products across 170m square feet of real estate in 12 cities.
Before Lodha, Gupta spent 16 months as chief operating officer at DLF, heading the property giant’s ultra-luxury business. His earlier career reads like a global tour: he taught urban design at MIT and the Wentworth Institute of Technology in Boston, worked as an urban planner for the Chicago Transit Authority, and held senior roles at architectural practices RTKL and RMJM in London and Hong Kong.
Gupta is a fellow of the Royal Institution of Chartered Surveyors and was named among Asia’s 40 leading designers under 40 by Perspective Global. His work at Godrej earned plaudits for blending design thinking with agile innovation, a buzzword-heavy approach that nonetheless delivered results.
At Lodha, his brief is to oversee the developer’s retail operations—a natural extension for a man who built his reputation on mixed-use projects. Whether he can replicate his Godrej success in a new setting remains to be seen. But Lodha is clearly betting that a design-savvy executive with a track record in profitability is worth the gamble.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
