MAM
Puretech Digital appoints Parthiv Majmudar as vice president
Mumbai: Puretech Digital, the award-winning, full-service digital agency headquartered in Mumbai recently announced the appointment of Parthiv Majmudar as VP operations, delivery & client engagement. This strategic move underscores Puretech Digital’s commitment to its long-term vision and its holistic approach to growth.
Parthiv, an industry veteran with over 18 years of experience joins Puretech Digital from his previous role as VP – ecommerce at ManipalCigna Health Insurance. His distinguished career has been marked by a consistent track record of successfully building digital platforms and solutions up from scratch and scaling them using online channels and analytical insights. With a rich experience of business development, operations and demand generation, Parthiv has also held key positions at brands such as ICICI Prudential Life Insurance, Aditya Birla Sun Life Insurance, BankBazaar India.
Being a business funnel expert, Parthiv’s role at Puretech Digital will be to bring in the necessary integration across all service lines as a one team one experience framework for their clients and ensuring the team delivers highest quality of work with business impact.
Expressing his enthusiasm for his new role, Puretech Digital VP Parthiv Majmudar stated, “I am honored to join Puretech Digital and grateful to be part of building its growth journey. The agency’s reputation for excellence in the digital space is well-renowned, and I look forward to playing a key role in its continued success.”
Puretech Digital CEO Prashant Deorah commenting on the appointment shared, “Parthiv’s extensive experience and innovative mindset makes him a valuable addition to our leadership team. His experience and expertise will be instrumental in driving our agency’s growing business and deliver exceptional results for our clients. A lot of the innovation in our business lies in its delivery and operations. We want to continue to build on our robust operational excellence and deliver our promise.”
With its current initiatives, the agency is steadfast in realizing its vision of pioneering integrated and digitally adaptable solutions that bring significant value to clients.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
