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Pumpkin to deliver Pizza Hut ideas online

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MUMBAI: Team Pumpkin, a leading digital marketing and PR agency, has won the digital marketing mandate of one of the leading casual dining and delivery restaurant chain, Pizza Hut.

The digital marketing responsibilities will include online reputation management, social media management and digital creative services for Pizza Hut’s Indian business.

As Team Pumpkin graduates towards winning more global clients, bagging the Pizza Hut (voted as most trusted brand for 11 years in a row) mandate is another feather in its cap.

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Team Pumpkin creative head Puja Nathani said that their aim would be to make sure that Pizza Hut trust was maintained and it continues to engage with the young audience in the digital space.

Team Pumpkin co-founder Ranjeet Kumar said their strategy revolved around capturing micro-moments for the youth and expressing them through their digital assets.

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Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia

The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.

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NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.

Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.

Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”

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In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.

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