Brands
Puma Urban Stampede across 8 cities; ropes in partners; media plans on the anvil
BENGALURU: Sports lifestyle brand Puma India is targeting about 10000 participants in this year’s edition of Urban Stampede from eight cities in the country. Last year’s edition of the event saw 3000 participants.
With the philosophy of introducing running to people who were fitness-focused but leading busy lifestyles, the idea of a corporate relay race ‘Puma Urban Stampede’ was born. Started in Bengaluru in 2008, Puma Urban Stampede has enjoyed unprecedented growth – prompting Runners for Life and Puma to take it to other cities says the company.
Flipkart has come on board as an associate sponsor, thereby increasing the scale and reach of the event. This year the event will travel to Pune, Chandigarh, Kolkata and Chennai in addition to the existing races in Mumbai, Bangalore, Delhi and Hyderabad.
Puma India MD Raji Mehta says, “Starting June 2014, the first Sunday of almost every month will see a Puma Urban Stampede taking place in one part of the country. This is the only national running event in India, and we’ve opened up the categories to allow more runners to participate – with the 4x5k Corporate Relay still taking pride of place in the overall event. This year, Puma will also fly down the national corporate relay winners to South Africa to participate in the renowned Safari Half-Marathon”.
Further, The Puma Urban Stampede will now feature a 2x10k Open Challenge as well as an individual 5k competition in addition to the 4X5k Corporate Relay.
Also, this year, Puma India has roped in Fortis as Medical Partners; Ginger as Hospitality Partners; Red FM as Radio Partners and Give India as Charity Partners.
“Our media plans for promotion of the event include online, social media as well radio through our radio partners Red FM. We will be doing outdoor and are planning to work out a media plan with a print partner across the 8 cities in which the event will be held. Creative work as well as media buying will be in-house,” revealed Mehta to www.indiantelevision.com.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
