MAM
PUMA unveils new AC Milan away kits
MUMBAI: The globally famous sportswear brand PUMA has taken over from its rival brand Adidas in the role of European football club AC Milan’s kit manufacturer after 20 long years. The kits were unveiled on 9 July.
The away shirt comes in the legendary shirt featuring a round neck collar with red and black detailing, a black line graphic across the chest, back and arms. The shirt will be accompanied by all-white shorts and white socks with a red and black band on the trim.
AC Milan CEO Marco Fassone, PUMA CEO Bjoern Gulden, head coach of the club Gennaro Gattuso and the captain Leonardo Bonucci were present in the event. A 400-strong crowd of football-loving teens, influencers and VIPs also gathered there.
In presence of Milan players, Ernia, a local rapper and fan of AC Milan revealed the away kit. His soundtrack “LA PELLE DEL PUMA” (the skin of PUMA) set the tone in background.
PUMA´s football portfolio also includes some of the world´s best players, such as Romelu Lukaku, Antoine Griezmann, Olivier Giroud, Sergio Agüero, Marco Reus, Julian Weigl, Adam Lallana, Cesc Fàbregas, Mario Balotelli, Héctor Bellerín, Petr Čech, Gianluigi Buffon, Nacho Monreal, Allan Saint-Maximin and Marco Arnautović.
Brands
DOMS Industries raises stake in Pioneer Stationery to 64 per cent with buyout
Final tranche lifts control as stationery maker tightens grip on subsidiary
MUMBAI: DOMS Industries Limited has increased its stake in Pioneer Stationery Private Limited to 64 per cent, completing the final leg of an acquisition aimed at strengthening its hold over the business.
The company said it has acquired the remaining 6.5 per cent stake in Pioneer from existing shareholders, taking its total shareholding up from 57.5 per cent. The transaction, completed on March 31, 2026, involved the purchase of 3,900 equity shares for a total consideration of Rs 5.53 crore.
This follows an earlier board-approved plan to acquire an additional 13 per cent stake in the subsidiary, as disclosed in late December 2025. With this final tranche now concluded, DOMS has effectively tightened its control over Pioneer, signalling a deeper integration of operations.
The move is part of the company’s broader strategy to consolidate its presence in the stationery segment, where scale and distribution play a critical role. By increasing its ownership, DOMS is expected to streamline decision-making and unlock greater operational efficiencies within the subsidiary.
