MAM
Puma signs up Rehan Poncha in run-up to London 2012 Olympics
MUMBAI: Puma has announced a long term partnership with Indian swimmer Rehan Poncha.
Poncha will sport Puma accessories and fitness, training and lifestyle apparel for all the key tournaments and will become another key icon in the sport lifestyle brand’s global community.
Being a youth icon and one of the best athletes in the nation, Poncha will feature prominently in Puma’s sports communication as another top tier asset spearheading communication around the marketing campaigns.
Having unveiled the new Fitness and Lifestyle range at Puma, Poncha said, “I am very excited about this new partnership with a brand like Puma that embodies youth, fun and passion. This brand has a great attitude and has some very exciting plans ahead, which make me feel privileged and excited to be an ambassador for many years to come.”
Puma India MD Rajiv Mehta said, “We are delighted to welcome Rehan Poncha to the Puma family. With his pace and skills, he has made an impressive start in his career that speaks volumes for his ability and determination to succeed.”
MAM
Borzo appoints Darryl Dias as India country head
India drives 65 per cent GMV, 75 per cent deliveries, 40,000 plus partners.
MUMBAI: When deliveries pick up speed, leadership tends to follow suit and Borzo is clearly shifting gears in India. The global intra-city delivery platform has appointed Darryl Dias as country head for India, underscoring the market’s outsized role in its global business. India currently contributes nearly 65 per cent of Borzo’s global gross merchandise value and over 75 per cent of its total deliveries, making it the company’s largest and fastest-growing market.
Dias steps in with over 15 years of experience spanning operations, business strategy and product development. His mandate is straightforward but expansive: accelerate growth, sharpen operational efficiency and deepen Borzo’s footprint in India’s increasingly competitive on-demand delivery ecosystem.
The scale is already significant. India accounts for close to 90 per cent of Borzo’s active global customer base, supported by a network of more than 40,000 monthly active delivery partners. The company is clocking an average quarterly GMV of around Rs 500 million in the country, driven largely by SMEs alongside rising demand across food, grocery and retail segments.
Before joining Borzo, Dias co-founded Magenta Mobility, where he worked on building technology-led systems within India’s electric mobility space. His earlier stint at Abus Kransysteme GmbH added cross-functional experience across technical and commercial operations.
The timing of the appointment is telling. Borzo is betting on India not just as a revenue engine but as an innovation hub, with plans to double down on AI-led route optimisation, fraud detection and customer experience enhancements. The focus will also be on expanding into high-growth urban clusters while strengthening its delivery partner network.
As hyperlocal and same-day delivery edge closer to becoming baseline expectations especially for SMEs Borzo appears to be positioning itself as infrastructure rather than just a service.
In a market where speed is currency, the message is clear, India isn’t just part of the journey, it’s driving the route.
