MAM
Puma India appoints Prabhdeep Bedi as director & head of D2C e-commerce
Mumbai: German sportswear brand Puma on Monday announced the appointment of Prabhdeep Bedi as director and head of the retailer’s direct-to-consumer e-commerce operations in India.
Bedi will be responsible to accelerate the brands’ digital transformation journey and lead the D2C eCommerce business and the entire value chain of operations, cataloguing, technology, account management, and customer experience. Prabhdeep will report to Puma India and Southeast Asia, managing director Abhishek Ganguly, the brand said in a statement.
Commenting on the appointment, Ganguly said, “Prabhdeep brings a strong track record of driving growth-oriented strategies. I am confident that Prabhdeep, with his knowledge and understanding of the e-commerce space coupled with his effective leadership style, will significantly contribute to our growth. His digital-first approach towards business will further help build the next phase of PUMA’s eCommerce journey in India. We are thrilled to welcome Prabhdeep to the PUMA family.”
Bedi comes with 13 years of rich and diverse experience in various domains like education technology, FMCG, and consulting. In his previous role, he was associated with Toppr Technologies as a chief operating officer for five years. His past stints also include brands like McKinsey & Company, Procter and Gamble India. He holds an MBA from Kellogg School of Management, Northwestern University, and an undergraduate degree from IIT Bombay.
Speaking about his new role, Bedi said, “It’s commendable to see how PUMA has strengthened its foothold in the Indian market in such a short span. The rate at which e-commerce is growing in the country is unimaginable and I am really looking forward to driving strategic innovation initiatives for the brand, keeping in mind the heightened digital awareness of the new-age consumers of today. I am absolutely thrilled to join the team at such an exciting phase in the company’s growth trajectory.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
