MAM
Publicis Media Exchange appoints Sejal Shah as managing partner and head
MUMBAI: Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX – Mainline) which is the central investment practice of PM.
Shah brings with her more than 21 years of experience and also worked with Publicis IPG and WPP across functions such as client management, planning, buying, research, operations and automation. Prior to this, Shah was as trading head, South Asia for Unilever at Mindshare Fulcrum. She was also part of the founding Publicis Trading team.
Commenting on her appointment Publicis Media India CEO Anupriya Acharya said, “We are very happy to have Sejal join us in this critical role. With her rich experience, Sejal will ensure that the complex media environment is well navigated and negotiated for PM client. She will try to bring in not only fresh approaches to deal making as and where required, but also focus on overall value creation for brands including content, in-programme and other such initiatives.”
On her new role, Publicis Media India managing partner and head of Publicis Media Sejal Shah said, “I am thrilled to be with Publicis Media at a time when their growth momentum is at an all-time high and they are well poised to further build on it. Publicis Media client roster not only has some of the savviest marketers but also is very diverse with a strong presence on digital and future facing-streams. It gives us an opportunity to focus beyond the traditional on ROI and effectiveness.”
In her new role, Sejal will be responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets.
Publicis Media is one of the top three media-buying groups of the country, handling billings of over $1.3 billion and a plum roster of clients such as Nestlé, Dabur, Parle Products, Kraft Heinz, Ola, Fiat, Oppo, Citibank and many more.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
