MAM
Publicis Groupe to change name to Publicis eventive
MUMBAI: Publicis Groupe has acquired a majority stake in eventive Holding, which is a leading event group in Austria and a key player in Germany and Switzerland.
eventive, with offices in Vienna, Hamburg, Munich, New York and Beijing, will be part of the Publicis Events Worldwide network and will soon be rebranded as Publicis eventive.
The move will allow Publicis Events Worldwide to grow even faster in the core of Europe and in Switzerland, where the network is already active through its association with the World Economic Forum and the Forum’s Annual Meeting in Davos.
In view of the increasing importance of events marketing within the Publicis Groupe’s Specialised Agencies and Marketing Services (SAMS) operations, an events executive board has also been created, under the chairmanship of Publicis Events Worldwide CEO Richard Attias.
“Event marketing is one of the fastest growing and most exciting areas of our business, and we now have an increasingly rich global offering giving our clients direct contact with their audiences anywhere in the world. With eventive, I am delighted that one of the most successful and respected event marketing agencies has now become part of the Publicis family. And, finally, under Richard’s inspired leadership, I am incredibly excited about the opportunities to grow in this space,” said Publicis Groupe chairman and CEO Maurice Lévy.
In another move designed to further strengthen the Groupe’s operations in the fast-growing events marketing field, Chicago-based Relay, which was until now part of the Groupe’s Starcom MediaVest network, will be realigned with Publicis Events Worldwide. The agency recently launched Relay China in Beijing, Shanghai and Guangzhou.
Other members, at this stage, include SAMS CEO John Farrell and Relay CEO Wally Hayward. The aim of the board is to guide the Groupe’s strategic direction in the events area and identify opportunities where the Groupe may be able to expand even more quickly and profitably.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
