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Publicis Groupe acquires France-based digital agency Mediagong
MUMBAI: Publicis Groupe has acquired independent French digital agency, Mediagong.
Mediagong will be aligned with Leo Burnett France, one of the top 10 full-service agencies in the country, which has experienced high growth over the past two years.
Mediagong will retain its current name and will continue to operate under the leadership of its founding partners Guillaume De La Brosse, David Oks and Olivier Zetlers. They will take the title of Deputy Managers of Mediagong, an entity within Groupe Leo Burnett France, and will report to Jean-Paul Brunier, president of GroupeLeo Burnett France.
Brunier said, “Mediagong is a smart young company with a track-record that‘s already very solid and a management team that is very impressive indeed. They‘re energetic, rigorous, structured and driven to achieve high levels of return on investment for their clients. Every project they undertake is carried out with the same passion for perfection. Digital has become key to our clients, and the French market has the potential for strong growth. This strategic acquisition means Leo Burnett will be among the very few full-service agencies with such a strong grounding in digital expertise.”
Mediagong founders, Guillaume de la Brosse, David Oks and Olivier Zetlers, added, “When we began almost 10 years ago, our motivation was fundamentally to offer our clients strategies that would be more wide-ranging, more effective and more international. From that viewpoint, our discussions with the Leo Burnett team showed us clearly that there would be huge advantages to pooling our expertise, whether TV, shopper marketing or digital. Uniting our skills, in the sectors of food, beauty, banking and luxury, in particular, will further strengthen the pertinence of our recommendations to clients. Moreover, this bond with one of the world‘s most creative networks will open up stimulating perspectives for our internal talent pool, within an ecosystem that is focused on the observation and understanding of human behavior.”
Mediagong was founded in 2002 and employs some 50 communications professionals on the conception and development of innovative digital tools and interactive campaigns. The company has demonstrated strong growth, reporting more than 25 per cent in 2011.
Its many core sectors include digital and community strategising, social media, the development of brand content, advergaming and mobile.
Mediagong‘s client list is particularly strong in the food, beauty and luxury industries, as well as financial services and retail.
ZenithOptimedia forecasts a 1.5 per cent increase in total French adspend in 2012, from €9.7 billion in 2011 to €9.8 billion. Within that overall market, expenditure on Internet advertising is forecast to rise to 20 per cent of the total in 2012 and 23 per cent in 2014, up from 19 per cent in 2011.
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
