Brands
Protinex unveils new commercial to maintain muscle strength
Mumbai: Protinex, the flagship brand of Danone India, has unveiled a new television and digital commercial to drive conversations around the critical need to maintain adequate muscle strength among adults through the right protein and nutrition intake.
Conceptualised by DDB Mudra, the TVC portrays the life of an adult who is unable to carry out basic household chores due to tiredness and lack of strength. The TVC culminates with an expert shedding light on muscle loss as one ages and expresses his concern over the declining muscle strength of males over thirty years of age.
Poor muscle mass and strength are a growing concern. A sedentary lifestyle among adults has become more common than before. People above thirty are now experiencing multiple health problems due to lack of physical activity, improper diets, and poor lifestyle choices, leading to tiredness and lack of strength. As per a recent study – more than a whopping 70 per cent of adults have poor muscle health with 68 per cent lacking adequate protein levels. The low consumption of vital nutrients has led to nutritional deficiencies among people, thereby causing a decline in their energy levels to perform regular tasks, and lower physical stamina and wellbeing. And the TVC is created to initiate a talk around it.
While talking about the latest commercial and how it taps into a serious issue of today, Danone India Marketing Director Sriram Padmanabhan said, “Protinex is committed to creating awareness about Protein. Indians often neglect protein in their diets and the core reason behind this is a lack of understanding of adequate protein intake and the pivotal role it plays in helping one lead an active and healthy life. Through this TVC, we intend to build awareness around the fact that muscle loss can lead to lack of strength, if not addressed appropriately with adequate protein intake and physical activity.”
Speaking about the concept of the TVC, DDB Mudra Creative Head-West Pallavi Chakravarti said, “As someone who was thirty a long time ago, it shook me up to know about the muscle loss and weakness that starts to creep up on us post thirty years of age. Because it is not outwardly visible, we end up telling ourselves that we don’t feel the tiredness either. Time to acknowledge the need for protein and therefore, for Protinex in our daily lives. Through this TVC we want to bring alive the dilemma grappling adults as they deal with the decline in the health of their muscles.”
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
