Brands
Protinex Diabetes Care & Apollo 24|7 partner to support diabetes management in India
Mumbai: Protinex Diabetes Care has partnered with Apollo Health Co (Apollo 24|7) to raise awareness about diabetes management and early testing. To mark World Diabetes Day, consumers who purchase a Protinex Diabetes Care pack will receive a complimentary HbA1c test, which measures long-term glucose levels. The test can be scheduled via home collection through Apollo 24|7, and the offer is valid until 30 November.
This initiative promotes the importance of regular blood glucose testing and proactive health measures, aiming to make blood sugar monitoring convenient and affordable. India has one of the highest diabetes rates globally, with over 101 million people affected, according to the ICMR INDIAB study. Proper management, regular testing, and lifestyle changes are key to improving care.
Protinex Diabetes Care supports blood sugar control with a scientifically designed formula, including 11 immuno-nutrients and high fiber content for cholesterol reduction. This partnership emphasizes the need for early diagnosis and effective diabetes management.
Danone India marketing director Sriram Padmanabhan said, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about early diagnosis and management. This World Diabetes Day, we are proud to collaborate with Apollo Health Co (Apollo 24|7) to empower individuals in their diabetes management journey. By offering a complimentary HbA1c test, we hope to remove some of the barriers that prevent individuals from regularly monitoring their health. Through this synergy, we are dedicated to raising awareness about the benefits of protein and fiber in managing diabetes and make a meaningful impact on diabetes care in India.”
Apollo Health Co (Apollo 24|7) VP – category Madhava Krishna said, “Our partnership with Protinex Diabetes Care aligns perfectly with this vision by making essential diabetes testing widely available. Protein and fibre play crucial roles in diabetes management, helping regulate blood sugar and maintain sustained energy. By incorporating these nutrients in diet alongside regular health checks, we aim to support individuals in taking meaningful steps toward managing their health. Together, we hope to create greater awareness and make diabetes care more accessible for all.”
Protinex Diabetes Care will have increased visibility in Apollo retail stores and online platforms to raise awareness about early diabetes diagnosis and management. A dedicated toll number by Apollo will also be available for inquiries, providing easy access to test information and health services.
Aligned with Danone’s mission to promote health through food, Protinex Diabetes Care supports optimal nutrition for people with diabetes. It plays a key role in improving health and well-being when combined with a balanced diet and healthy lifestyle.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
