MAM
PromaxBDA: Rishtey Cineplex only Indian b’caster to bag ‘on-air branding’ gold since ’09
MUMBAI: Rishtey Cineplex, Viacom18’s exclusive Hindi movie channel, has been awarded the ultimate honour at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles — Gold for the Best Channel Image On-Air Branding. The Best Packaging category has been an elusive one as it is the coveted trophy that the biggest channels across the globe aspire to win.
This spectacular win puts Rishtey Cineplex at the helm of engaging entertainment bringing international accolades to not only the channel but also the network on a whole.
PromaxBDA is a global community, linking 70 countries, of marketers and creative minds from the media and entertainment industry who strive to drive and celebrate excellence while providing an outstanding platform for networking.
The award was won in the category of Total Package Channel Image — On-Air only (Art & Design). The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive.
Created in collaboration with New Zealand based visual artist and designer- David Frearson who introduced the idea of simply using a bulb and the team then translated the simplicity and beauty of this idea throughout the branding and communication.
In all Viacom18 bagged 7 awards in total:
1. Total Package Channel Image Branding – On-Air Only (Art Direction & Design)
Gold: Rishtey Cineplex
2. Clip Based Comedy Promo
Gold: Comedy Central – Troy & Abed
3. In house program campaign
Silver: Comedy Central – Friends in 2016
4. 3D promotional or Sales Kit
Gold: VH1 Umbrella
Silver: Comedy Central Umbrella
Bronze: Comedy Central Annual diary
5. Press Kit
Silver: Comedy Central Diary 2016
A powerful Hindi mass entertainment offering, Rishtey Cineplex showcases the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including soulful dramas, heart-warming romance, adrenalin-packed action, rib-tickling comedy and much more.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
