MAM
Promax India 2023 showcases innovation and insight
Mumbai: The realm of entertainment has been making waves all over the world with its extraordinary content creations. Recognising the most trailblazing ideas, the Promax Awards stands as the country’s premier celebration of outstanding achievements in the M&E industry. Promax India will mark the pinnacle of success for leading brands in entertainment marketing and design as it hosts its latest edition on 24 & 25 August in Mumbai. The Promax India Awards 2023 will continue the tradition of honouring leading brands across 60 categories for their innovation and foresight, including the ‘Arnab Chaudhuri Rocket Award’ in memory of the animation legend and promo genius, Arnab Chaudhari, director of India’s most iconic animated feature, Arjun the Warrior Prince. This award not only recognises rising stars in the world of promotions but also comes with prizes totalling Rs 1.6 lakh, proudly sponsored by TRZY.
Promax India goes beyond celebrating the best creative brands in entertainment, marketing, promotion, and design. It also provides a platform for industry professionals to gain valuable insights and skills. The two-day event features prominent speakers who will ignite valuable conversations on the challenges faced in the M&E industry and how to stay ahead of the game.
Newly introduced this year, the Senior Leadership Luncheon, an exclusive event open only to upper management, will be held on 24 August at The Club Mumbai. This full-day event features three industry experts, Lee Hunt, David Shing, and Prasoon Pandey who will share their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. Simultaneously is the creative boot camp, titled “The Anatomy of a Clip-Based Promo”, at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp is open to all professionals aiming to elevate their creative bar and produce world-class promos.
The conference and awards show will be held on 25 August at the Radisson Hotel Goregaon. The conference features the highly anticipated session, ‘New Best Practices 2023’ by Lee Hunt, which analyses how the industry continues to be reshaped by the competition between linear and streaming platforms. The Digital Prophet, David Shing, will enlighten us on the impact as we rapidly and extensively connect to the digital world. India’s very own visionary, Tamagna Ghosh, will curate and showcase the best of the best design and promotion from across the globe in another popular session, WORLD GOLD. Returning to this year’s Promax India Awards Show are the dynamic duo from RED FM, RJ Rocky and RJ Purab, who will host the event.
Promax India extends its heartfelt appreciation to its sponsor, Zee Bangla, for their valuable support. Their partnership has been instrumental in the success of Promax India.
Commenting on the occasion, Andy Chua, Conference Director of Promax India, said, “The Promax India Awards 2023 is where we recognise and celebrate the remarkable achievements of the Indian M&E industry. For over two decades, we have witnessed the industry’s incredible growth and innovation. So must we in Promax India to continue to evolve and meet the needs of the community we serve. We look forward to welcoming you all to an improved and extraordinary event filled with inspiration and insights to meet the challenges ahead.”
Promax India 2023 awards chair & head of India Originals, Prime Video India Aparna Purohit said, “To celebrate stories that intrigue, engage, inspire, and help build not just the brands but also contribute towards the cultural zeitgeist of our times is indeed a huge honour. Promax Awards commemorate the rich and diverse creative excellence by recognizing the minds behind some of the most spectacular brand and marketing campaigns. I am thrilled to have the opportunity to go through some of the finest creative work from India, and award them for their contribution to the world of entertainment.”
“The Promax Awards are enriching because exchanging ideas multiplies them, and that is how culture is nourished”, said Corcoise Films director Prasoon Pandey.
“The Promax Awards celebrate the power of creativity in the realm of entertainment and content marketing. It’s a testament to the industry’s ability to captivate and engage audiences through innovative campaigns that leave a lasting impact. These awards recognize the brilliance that fuels the magic of storytelling” said Trailer Park Group managing director APAC Tamagna Ghosh.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
