MAM
Pritish Nandy Communications unveils 30-year brand film
Nostalgic retrospective traces journey from 1993 to global streaming era.
MUMBAI: Pritish Nandy Communications just dropped a 30-year highlight reel because when you’ve been telling stories since 1993, even your brand film deserves a standing ovation and an encore. Pritish Nandy Communications (PNC), one of India’s earliest publicly listed creative content companies, has released a new brand film marking over three decades of storytelling innovation. Created in collaboration with White Turtle Studios (a Trailer Park Group company), the film traces PNC’s evolution from a small creative hot shop in South Mumbai in 1993 to a global storyteller reaching audiences in over 240 countries and territories.
The nostalgic montage showcases some of the company’s most iconic titles, including The Pritish Nandy Show, Raj Kahani, Face Off, Chameli, Hazaaron Khwaishein Aisi, Kaante, Shabd, Ugly Aur Pagli, Modern Love Mumbai, Four More Shots Please! and The Royals. It highlights how PNC has adapted across every major shift in Indian entertainment from terrestrial television and satellite broadcasting to cinema, premium TV, and the current streaming-first era while staying true to its core focus on distinctive, culturally resonant storytelling.
Pritish Nandy Communications president and creative director Rangita Pritish Nandy said, “This brand film reflects how we have grown alongside the industry itself over these three decades. When we began in the 1990s, television was the primary medium. Over time, every new format demanded a shift in thinking. We embraced those shifts early and built across platforms without losing our creative identity. More than a milestone, this film is a moment of reflection on the risks taken, the stories backed, and the cultural conversations we helped shape along the way.”
Trailer Park Group managing director for APAC Tamagna Ghosh added, “Pritish Nandy Communications hasn’t just witnessed every era of Indian entertainment, it’s helped define them. Our job was to make sure the film felt as forward-looking as the company itself.”
White Turtle Studios executive director & co-dounder Ankit Bhatia said, “Thirty-two years of iconic titles is a creative challenge as much as it is a privilege. We wanted the film to feel alive, not archival.”
The film positions PNC at the intersection of legacy and forward momentum, driven by the same instinct that sparked its beginnings: reimagining storytelling for every new era and every new audience.
In an entertainment industry that reinvents itself every few years, Pritish Nandy Communications isn’t just surviving the changes, it’s scripting them, proving that the best stories aren’t confined by format, only by imagination.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
