Priyanka Shah joins NDTV Digital as Group Head

MUMBAI: Priyanka Shah is giving her career a new digital address. The media sales professional has joined NDTV Digital as Group Head, moving from Zee Entertainment Enterprises, where she spent more than seven years across sales, linear media, branded content and digital.

Shah announced the move on LinkedIn, describing it as the next chapter of her career. In her new role at NDTV Network, she will lead the complete digital sales charter, with responsibility for driving revenue across connected TV (CTV), web, app and YouTube.

Her appointment comes after a substantial stint with Zee. Shah joined the company’s sales team in April 2019 as Senior Manager and moved up to Associate Director Sales in May 2025, according to her LinkedIn profile. She was with Zee until August 2026.

Her wider association with Zee dates back further, with her profile also listing a nine-year, three-month stint in sales and marketing from April 2014 to June 2023.

Before Zee, Shah worked with Business Standard in web business, digital marketing and sales from January 2013 to March 2014. Earlier, she spent three years, from January 2010 to December 2012, in administrative roles at Mid-Day Multimedia and MiD-DAY Infomedia.

At NDTV, Shah’s remit will span multiple digital screens and formats, reflecting the growing overlap between traditional television audiences and digital consumption. Her focus will be on monetising NDTV’s digital properties across CTV, web, mobile applications and YouTube.

The move marks another step in Shah’s career from traditional media sales towards a broader digital revenue mandate, with her latest role putting the entire digital sales charter at the centre of her new innings.