MAM
Primex quenches Clear Premium Water’s PR thirst with third-time mandate win
MUMBAI: In a relationship that continues to age better than bottled water, Primex Media Services has been reappointed as the public relations agency for Clear Premium Water—for the third time running. The move cements Primex’s credentials as a communications player that delivers both reach and resonance.
Clear Premium Water renewed its faith in the Surat-headquartered agency for another term of strategic storytelling, media outreach, and brand positioning. The agency’s remit includes press releases, crisis communication, media conferences, and content development across digital and traditional platforms.
“We are thrilled to continue our partnership with Clear Premium Water, a brand that stands for purity, quality, and trust. This continued association is a strong endorsement of our capabilities and commitment. Our goal remains to elevate Clear Premium Water’s presence across media and to reinforce its reputation through consistent and impactful communication. The renewed mandate also reflects the growing importance of sustained and strategic PR in building brand equity”, said Primex Media Services founder & CEO Nitesh Desai.
“Primex Media Services has been a trusted communications partner who truly understands our brand values and business goals. Its strategic insights and media relations expertise have played a key role in shaping our brand image and public perception. We are pleased to extend our association and look forward to more successful chapters in our growth story”, said Shah.
In an age where every brand seeks to stay relevant and visible, Clear Premium Water’s decision to retain Primex reflects the rising weight of strategic communication in shaping perception and performance alike.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
