Ad Campaigns
Clear Premium Water turns plastic waste into Benches at National Games
MUMBAI: Clear Premium Water has launched its ‘Drink, Dispose and Transform’ campaign during the 38 National Games, converting a staggering nine lakh plastic bottles into recycled benches at Maharana Pratap Sports College (MPSC), Dehradun.
The initiative was officially unveiled in the presence of Uttarakhand’s sports minister Rekha Arya, following the conclusion of the national event. It underscores the brand’s firm commitment to reducing plastic waste and fostering innovation in public spaces.
Developed under Clear’s eco-conscious campaign, the benches are crafted using high-quality recycled PET (rPET) bottles—offering a powerful symbol of the tangible outcomes of responsible waste management. Of the total bottles collected, six lakh were gathered before the games and three lakh during. An impressive one lakh bottles were segregated at source across 11 venues and transformed into durable seating, effectively reducing landfill waste and curbing carbon emissions.
“The installation of recycled benches at MPSC Dehradun, in partnership with Clear Premium Water, showcases our commitment to sustainability. By transforming plastic waste into public utilities, we are driving a circular economy and reinforcing our vision for a cleaner, greener future,” said Arya, sports minister of Uttarakhand.
Clear’s founder & CEO Nayan Shah added, “The installation of recycled benches at MPSC Dehradun reflects our belief that sustainability must be driven by practical, real-world solutions. By transforming used plastic bottles into public utilities, we are closing the loop on plastic waste and creating a model for environmental action that directly benefits the people. The initiative showcases the potential of circular economy solutions, where even discarded bottles are turned into something meaningful. With this drive, we are leading the way and showing to the world that Mission Zero Plastics Bottle Waste is achievable with collective commitment and efforts.”
The campaign’s impact extended beyond recycling. Over 200 ragpickers and 100 cleaning staff were mobilised across 11 venues to collect and repurpose the waste. Their collective effort not only saved nearly 10,000 kilos of carbon emissions but also conserved 2.67 lakh megajoules of energy—7.5 per cent of which came from green sources.
Clear Premium Water’s Mission Zero drive made history as the 38 National Games became India’s first national event—and the second globally after the Olympics—to spearhead a large-scale green initiative. The project supports the broader goals of Swachh Bharat Abhiyan and Mission Life, setting a strong precedent for sustainable action at future global events, including the proposed 2036 Olympics in India.
By combining innovation, inclusion, and environmental responsibility, Clear Premium Water has shown how corporate sustainability can spark nationwide change—one recycled bottle at a time.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
