Brands
Prega News & Sonam Kapoor unite to elevate pregnancy care beyond detection cards
Mumbai: Prega News, India’s leading pregnancy detection card with an 85 per cent market share in the category, has unveiled a new range of products designed to support women and enhance their entire journey of motherhood. Versatile and renowned Bollywood actress Sonam Kapoor was present at the event to unveil the new range of products.
The event kicked off with an engaging conversation, highlighting the importance of early pregnancy detection for ensuring the well-being of expectant mothers and their babies. It also enlightened the audience about the wide array of unbranded products available in the market that provide inaccurate and unreliable results.
The brand launched six new products in three different pregnancy phases:
Pre-Conception Phase
1. Ova news ovulation detection kit to identify the five most fertile days when women can conceive.
2. PregaHope preconception tablet for the pre-conception phase supports the body in conceiving with the help of iron and folic acid tablets.
3. PregaHope fertility lubricant in the pre-conception phase helps couples to conceive.
During Pregnancy or Pre-Natal Phase
4. Prega News advance for detection phase requires no container or dropper and comes with an easy-to-use thumb grip. It allows for rapid pregnancy tests with a single step.
5. Prega News Value Pack comes with two Prega News kits, two urine containers, and two gloves to make the entire process convenient.
Pre-natal and post-pregnancy
6. PregaHappy anti stretch mark cream, has been introduced to reduce stretch marks and itching during the pre-natal and post-natal phase.
The entire product range has been introduced to offer complete pregnancy care solutions pre, during and post-pregnancy phases.
This marks the transition of Prega News from ‘Pregnancy Detection Card’ to ‘Expert Pregnancy Care Solution Partner.’
The company’s decision to expand the product comes from the novel idea of empowering women to make informed choices and consider health as their main priority. The launch marks the recognition of Prega News as the ‘Expert Pregnancy Care Solution Partner’ to provide complete reproductive care. With this the brand has also altered its logo to mark the transition.
The mega event was attended by more than 60 prominent mom influencers, including well-known TV celebrity moms such as Kishwer Merchant, Anita Hassanandani Reddy, Mahhi Vij, Pooja Banerjee, and others. It also sheds light on the critical importance of early pregnancy detection for ensuring the good health of both mothers and babies.
Speaking on the launch, actress Sonam Kapoor said, “Motherhood is a beautiful journey, and it starts with the joy of knowing you are pregnant. I understand how crucial it is to have a reliable and accurate pregnancy detection tool in the middle of anticipation and excitement of pregnancy. Prega News has been a trusted pregnancy detection partner for countless women for last 13 years and I am elated to be a part of this collaboration. We are not only celebrating motherhood but introducing a range of products that will empower women on their path to becoming mothers. It is an honor to be associated with Prega News, a brand that has been a cornerstone of maternal care in India for over a decade. I extend my heartiest wishes to them to become an expert pregnancy care partner.”
Mankind Pharma associate vice president, sales & marketing Joy Chatterjee said, “Prega News has been consistently trusted by millions of women in the pregnancy detection category. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. With the expansion of these new products, we aim to enhance the overall experience for to-be mothers. We are quite optimistic that by offering these solutions, we strive to develop a deeper connection with the community of mothers we serve”.
Brands
Uber launches hotel bookings feature in partnership with Expedia
From hotel bookings to room service at your door, the ride-hailing giant is making its boldest push yet into everyday life
CALIFORNIA: Uber is done being just a taxi app. At its annual GO-GET product event, the world’s leading mobility and delivery platform unveiled a sweeping set of new features designed to plant itself at the centre of how people travel, eat and shop, hotel bookings included.
The headline move is a partnership with Expedia Group that lets Uber users in the United States book hotels directly within the Uber app, with access to a catalogue that will eventually grow to more than 700,000 properties worldwide. Uber One members get 10 per cent back in Uber One credits on all hotel bookings and savings of at least 20 per cent on a rolling list of more than 10,000 hotels globally. Vacation rentals from Vrbo, Expedia Group’s home-rental brand, will be added later this year. The partnership is expected to expand beyond the United States. From June, Uber rides will also be integrated directly into the Expedia app, with push notifications sent to travellers ahead of hotel check-in to book discounted Uber rides for the duration of their stay.
Dara Khosrowshahi, chief executive of Uber, framed the expansion in terms of the modern condition. “Uber is becoming an app for everything, helping people go, get, and now travel all in one place,” he said. “We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, chief executive of Expedia Group, struck a similarly ambitious note. “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveller experience,” she said. “By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travellers spend less time planning and more time enjoying the journey.”
Beyond hotels, the product announcements come thick and fast. Travel Mode, available within both the Uber and Uber Eats apps, offers curated recommendations on local favourites, tourist destinations, OpenTable restaurant reservations and on-demand delivery to hotel rooms. Uber One International means the membership programme now works globally, allowing members to earn credits on rides abroad that can be redeemed once back home. A new Shop for Me feature lets users request items from any store, even those not listed on the app. Eats for the Way allows riders in select cities booking an Uber Black or Uber Black SUV to have a drink or snack waiting for them in the car. Voice Bookings, powered by artificial intelligence, lets users book a ride conversationally, without touching their phone. And a redesigned One Search bar consolidates results for places, food and items across the entire Uber platform in a single query.
Uber has now logged more than 72 billion trips since it launched in 2010. The question it is now answering is what comes after the ride. The answer, apparently, is everything else. Whether users want a hotel in Paris, a coffee in the back of a car or a snake plant from the local garden centre, Uber would very much like to be the one to provide it. The app economy’s land grab has a new front-runner.
NOTE: The image used is AI generated and only for representational purposes.
