MAM
Preethi kitchen appliances renews agreement for Chennai Open
MUMBAI: Kitchen appliances brand Preethi Kitchen Appliances has signed a two-year agreement with Aircel Chennai Open 2012. Preethi Kitchen Appliances will come on board as the ‘Official Kitchen Appliances Partner‘ for the third consecutive year after making a debut in 2010. Following two years at India‘s only ATP World Tour event, Preethi Kitchen Appliances has extended their contract for 2012.
This 2012 edition of the Aircel Chennai Open will be held from 2 – 8 January at the SDAT Stadium in Chennai. The tournament will see in action a line-up of Indian and International players including world number 9 Janko Tipsarevic, world number 10 Nicolas Almagro, Somdev Devvarman, Rohan Bopanna and Mahesh Bhupathi, among others.
Preethi Kitchen Appliances MD Vijay Srinivasan said, “Preethi brand has always been proud to partner with the Aircel Chennai Open, at our home turf. An ultimate test of endurance and perseverance, Aircel Chennai Open, a world class tennis tournament has been the perfect occasion for showcasing Preethi‘s product ranges that are renowned for their performance, quality, reliability and safety.”
A spokesperson from IMG Reliance said, “We are glad that Preethi Kitchen Appliances has decided to continue their association with Aircel Chennai Open, one of India‘s premier sports events. The Aircel Chennai Open which attracts thousands of visitors in attendance during each event, has over the past 17 years proven to be an ideal platform for corporate houses to target a diverse range of audiences. The successful conduct of the event is further illustrated by sponsors like Preethi Kitchen Appliances continuing their association.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
