Brands
Preetham Srinivas steps up as VP marketing at Beardo
MUMBAI: Beardo has handed the marketing reins to one of its own. Preetham Srinivas has been elevated to vice president marketing at the Marico owned men’s grooming brand, marking the latest milestone in a journey that has closely tracked Beardo’s rise in India’s booming D2C grooming market.
In his new role, Srinivas oversees the full marketing canvas, from brand strategy and P&L ownership to content, creative direction and celebrity and influencer partnerships. He also leads product marketing and new product development, with a clear mandate to sharpen Beardo’s edge in categories spanning grooming, fragrances and personal care appliances.
The appointment crowns nearly a decade-long stint at Marico, during which Srinivas has worn many hats. From managing modern trade and e-commerce growth to steering brand launches and category creation, he has been deeply involved in Beardo’s transformation into a scaled, digital-first brand. Under his leadership, Beardo has crossed the Rs 300 crore ARR mark and expanded its portfolio with launches such as Freed, Dr Beardo, Beardo Studio Professional and Beardo Sport.
Known for blending performance marketing with influencer-led storytelling, Srinivas has focused on building both growth and brand love in equal measure. As he takes on the VP role, the brief is clear. Keep the engine humming, keep the brand sharp, and turn everyday grooming into something that feels a little more personal, and a lot more memorable.
