Brands
Preetham Srinivas steps up as VP marketing at Beardo
MUMBAI: Beardo has handed the marketing reins to one of its own. Preetham Srinivas has been elevated to vice president marketing at the Marico owned men’s grooming brand, marking the latest milestone in a journey that has closely tracked Beardo’s rise in India’s booming D2C grooming market.
In his new role, Srinivas oversees the full marketing canvas, from brand strategy and P&L ownership to content, creative direction and celebrity and influencer partnerships. He also leads product marketing and new product development, with a clear mandate to sharpen Beardo’s edge in categories spanning grooming, fragrances and personal care appliances.
The appointment crowns nearly a decade-long stint at Marico, during which Srinivas has worn many hats. From managing modern trade and e-commerce growth to steering brand launches and category creation, he has been deeply involved in Beardo’s transformation into a scaled, digital-first brand. Under his leadership, Beardo has crossed the Rs 300 crore ARR mark and expanded its portfolio with launches such as Freed, Dr Beardo, Beardo Studio Professional and Beardo Sport.
Known for blending performance marketing with influencer-led storytelling, Srinivas has focused on building both growth and brand love in equal measure. As he takes on the VP role, the brief is clear. Keep the engine humming, keep the brand sharp, and turn everyday grooming into something that feels a little more personal, and a lot more memorable.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
