MAM
PRCAI appoints Deeptie Sethi as its first CEO
Mumbai: The homegrown PR professional body Public Relations Consultants Association of India (PRCAI) on Tuesday announced the appointment of Deeptie Sethi as its first CEO in its history of two decades.
In this newly created role, Sethi will be working closely with the managing committee to further build on PRCAI’s vision of making the public relations industry more professional, ethical and prosperous, said the statement.
She will be focused on driving visibility and helping the association in challenging, supporting, and raising standards and also developing strategic partnerships to increase awareness and relevance, it added.
In this role, she will be effectively leading, developing and shaping the agenda for the public relations community in India.
“The scope and reach of public relations have seen exponential growth in the last few years. Today, effective communication is integral to every business. These are exciting times for the industry and I am honoured and thrilled to take up this opportunity to build, grow and serve our community. I am equally optimistic about the prospect and look forward to adding value for PRCAI members and the larger communication fraternity,” said Deeptie Sethi on her appointment.
Sethi has served in leadership communications roles working for MNCs for more than 23 years in India and the US. She has helped businesses leverage the power of public relations and communications leading strategic planning, media relations, brand and reputation management, crisis management and compelling advocacy programs.
Announcing the appointment, PRCAI president Atul Sharma shared, “At PRCAI, we believe in leadership that inspires, drives results and encourages our members and communities. We are happy to have Deeptie as the first CEO of PRCAI, as we look forward to expand our footprint, and scale to newer heights. Moreover, as the role of public relations takes centerstage in all facets of business, we are excited to have an experienced communications professional like Deeptie to build the future roadmap for PRCAI.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
