MAM
Pratiman joins Bosch to power global growth
MUMBAI: After over a decade of driving growth for some of the world’s biggest brands, Pratiman is now steering into a new chapter as senior growth & demand marketing manager at Bosch, based in Stuttgart, Germany.
In his new role, he will lead global growth and demand marketing for Bosch Software & Digital Solutions, focusing on account-based marketing, campaign strategy, pipeline acceleration, and customer engagement across markets.
Pratiman’s career is a masterclass in modern marketing. Before joining Bosch, he served as CRM marketing lead at Hellmann Worldwide Logistics, where he drove global CRM transformation through Microsoft Dynamics 365, aligning marketing, sales, and IT to enhance customer journeys and operational efficiency.
Previously, at SAP LeanIX, he honed his expertise in marketing automation and data-driven strategy, leading cross-channel campaigns via HubSpot and Salesforce while ensuring GDPR compliance and advanced analytics for global audiences.
His freelance consulting years were equally prolific, advising brands such as Aviatrix, T-Systems, Rydoo, and Zeotap on intent-based marketing and CRM integrations. Earlier roles at Simba Dickie Group, Eran Group, and Audi shaped his early understanding of brand building, experiential marketing, and international market dynamics.
Recognised as one of India’s youngest Top 100 Most Influential Marketing Leaders by the World Marketing Congress, Pratiman has built a career at the intersection of creativity, data, and technology.
Now at Bosch, his focus is clear, to accelerate growth through precision marketing that fuses global insight with local relevance. For a marketer who’s driven results from Mumbai to Munich, this next pit stop at Bosch looks like another winning lap.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
