MAM
Pradeep Guha heads INS delegation in Pakistan
MUMBAI: A 30-member delegation of the Indian Newspaper Society (INS) is in Pakistan now on a four-day goodwill mission. The delegation is led by Zee Telefilms Ltd (ZTL) CEO Pradeep Guha, who is also the president of the INS.
The team met Pakistan prime minister Shaukat Aziz in Islamabad on 22 June. The delegation attended receptions organized by Punjab Provincial Governer Khalid Maqbool, Chief Minister Pervez Elahi, Pakistan Information & Broadcasting minister Shaykh Rashid and Indian High Commissioner Shivshankar Menon.
INS will hold its 500th meeting in Lahore, where it is hosted by South Asia Free Media Association (Safma).
Apart from Guha, the INS delegates also include N Murali, Mammen Mathew, Jacob Mathew, Gulab Kothari, Ramasubbaiyer Lakshmipathy, Vishwa Bandhu Gupta, Idupuganty Venkat, Nalluri Madhurika, Jyoti Prakash Khan and Atul Maheshwari.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
