Ad Campaigns
Practo salutes doctors with #BeingADoctor campaign
MUMBAI: Practo has launched a campaign #BeingADoctor on the occasion of National Doctors’ Day. The campaign is a tribute to doctors by shining light on the sacrifices they’ve made in their lives; it portrays the commitment, grit, and determination it takes to become and be a doctor to patients every single day. This campaign is Practo’s effort to showcase and acknowledge the struggle, the trials and tribulations, responsibilities, and above all, the joy of being a doctor.
The video narrates the journey of the doctor from being a student to becoming an invincible warrior bringing life and hope to mankind during turbulent times. The film highlights the passion behind the purpose and the unsurmountable struggle and challenges one faces during the journey of becoming a doctor and their path to fulfilling their oath of showing compassion, care, and commitment to patients for the rest of their lives. On this doctor’s day, everyone at Practo proudly acknowledges the services of all the doctors, on behalf of the indebted public. The video is live and can be viewed on Practo’s Youtube, blog, and social media channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
