MAM
Prabhjot Khera elevated as business director at Mirchi
MUMBAI: Prabhjot Khera has been elevated as the business director of operations at Mirchi, effective December 2024. With over 18 years of experience in sales and marketing across diverse sectors, Khera is set to drive profitable growth and enhance operational excellence within the organization.
In his new role, Khera will lead strategic initiatives aimed at exceeding business objectives while building high-performing teams and fostering strong client relationships. He brings a wealth of expertise in identifying market opportunities and delivering integrated media solutions aligned with clients’ marketing goals.
Previously, Khera served as vice president of revenue and brand solutions at Mirchi, where he successfully grew the company’s market share through innovative sales strategies and collaborations with cross-functional teams.
Khera is an alumnus of the Indian Institute of Management, Calcutta, where he completed an executive program in leadership and management. His track record of developing award-winning campaigns and driving significant revenue growth will be instrumental as he takes on this new leadership position at Mirchi.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
