MAM
Prabhjot Khera elevated as business director at Mirchi
MUMBAI: Prabhjot Khera has been elevated as the business director of operations at Mirchi, effective December 2024. With over 18 years of experience in sales and marketing across diverse sectors, Khera is set to drive profitable growth and enhance operational excellence within the organization.
In his new role, Khera will lead strategic initiatives aimed at exceeding business objectives while building high-performing teams and fostering strong client relationships. He brings a wealth of expertise in identifying market opportunities and delivering integrated media solutions aligned with clients’ marketing goals.
Previously, Khera served as vice president of revenue and brand solutions at Mirchi, where he successfully grew the company’s market share through innovative sales strategies and collaborations with cross-functional teams.
Khera is an alumnus of the Indian Institute of Management, Calcutta, where he completed an executive program in leadership and management. His track record of developing award-winning campaigns and driving significant revenue growth will be instrumental as he takes on this new leadership position at Mirchi.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
