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Mirchi’s Jal Vaani turns up the volume on India’s water crisis
Radio giant teams with government to flow conservation message across the nation plus spotlight real Water Warriors.
MUMBAI: While taps keep dripping and rivers keep crying for help, Mirchi has decided to turn the volume all the way up not with music, but with a timely wake-up call for the nation’s most precious resource. The country’s leading radio network has launched Mirchi Jal Vaani, a nationwide campaign in partnership with the National Water Mission and the Ministry of Jal Shakti. Aired across all Mirchi stations, the initiative is aimed at building awareness and encouraging smarter, more responsible water use at a time when polluted rivers, erratic supply and urban shortages are becoming everyday headaches.
True to the spirit of Jal Sanchay, Jan Bhagidari (water conservation through people’s participation), each episode brings real stories from the ground. Government-recognised Water Warriors from different corners of India share how small, local actions are adding up to bigger change.
In one powerful on-ground experiment in Delhi, RJ Naved placed a visibly leaking tap in a busy public spot. While most people simply walked past, a handful stopped to turn it off. Those thoughtful few were later tracked down and honoured as Mirchi Jal Warriors, a gentle reminder that conservation often starts with the simplest of acts.
The Water Warriors featured in the campaign put it perfectly: India’s water problems stem from years of overuse, pollution and disregard for limits. Policies and infrastructure matter, but real change will only happen when citizens treat water as a shared, finite resource. They believe that when the message reaches people through something as everyday as radio, it has the power to shift attitudes and behaviour.
Backed by RJ-led digital content and celebrity support, Mirchi Jal Vaani is reaching urban audiences where wastage is highest. In a country where water worries are growing louder by the day, this campaign is trying to make sure the conversation doesn’t just flow, it actually sticks.
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Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
