Ad Campaigns
Prabhatam advertising gets contract for Railway Display at five Stations
NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.
The firm, which has among its clients Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others, has been given the contract for Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur stations.
These stations have been awarded to Prabhatam Advertising as part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.
The government estimates the project to generate revenue of Rs 11,719 crore.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.
Prabhatam OOH, a specialist in outdoor media projects, has also installed LED screens at New Delhi and Anand Vihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of Prabhatam Advertising’s clients.
“It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said Group Director Mayank Gupta.
The LED display screens, he said, were being integrated with aspecial software by Prabhatam Advertising that has been configured by Railtel Corporation.
Railtel, a premier PSUs under the Railways Ministry, has given an EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table and other important railway information on LED screens.
Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities, DDA public utilities) under its belt. Prabhatam Advertising Private Limited has been a pioneer of innovations in Outdoor Media for over four decades.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
