MAM
PR Professionals secures integrated communications mandate for Bihar Global Investors Summit, 2023
Mumbai: PR Professionals, the flagship of PRP Group has been awarded the prestigious integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. The summit, being seen as a landmark step towards Bihar’s economic development, will take place from 13 to 14 December 2023, in Patna.
Bihar Business Connect 2023, Bihar Global Investors Summit is set to bring together business leaders, policymakers, investors, and thought leaders from around the world to explore investment opportunities, foster collaborations, and discuss strategies to promote sustainable economic growth in Bihar. PR Professionals will play a pivotal role in managing the comprehensive communications strategy for this high-profile event at the national and international level. Their mandate encompasses public relations, digital media management, website development, and various other aspects of integrated communication to ensure that the summit reaches a global audience effectively.
“We are honored to be entrusted with the integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. This is an exciting opportunity to contribute to Bihar’s economic growth by showcasing its potential to the world. We are excited to leverage our experience to promote the summit’s objectives, attract investors, and create a lasting impact on Bihar’s economic landscape ” said PR Professionals founder and managing director Sarvesh Tiwari.
PR Professionals has a proven track record of delivering exceptional communication strategies and campaigns for various government and corporate clients. The company boasts remarkable expertise in the communications management of large-scale global events, with a distinguished track record that includes the prestigious COP 14, where a staggering 190 countries actively participated, demonstrating their adeptness in handling complex and globally significant conferences. Furthermore, their credentials encompass the highly acclaimed International Jazz Festival, among other notable events. Their expertise in public relations, digital media management, and web development will undoubtedly be instrumental in enhancing the visibility and success of Bihar Business Connect 2023.
Recently, PRP was recognized as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.
Brands
Unilever nears $60bn merger of its food arm with spice giant McCormick
A cash-and-stock deal, structured to be tax-efficient, could be announced as early as this week, but the ink is not yet dry
LONDON: The world’s condiment cupboard is about to get a whole lot more consolidated. Unilever, the Anglo-Dutch consumer goods giant, is closing in on a deal to carve out a large chunk of its food business and merge it with McCormick & Company, the American spice-maker, creating a combined entity worth roughly $60bn, according to a report by the Wall Street Journal.
The proposed transaction would be structured as a cash-and-stock deal, with Unilever shareholders expected to retain about two-thirds of the new entity. A cash component of approximately $16bn is set to be included. The vehicle of choice is a Reverse Morris Trust, a structure beloved by corporate lawyers for its ability to shield such transactions from US federal income taxes.
Not everything is on the table, however. Unilever has made clear that its India operations would be excluded from the arrangement, preserving one of its most prized and complex emerging-market businesses from the merger’s reach.
If finalised, the deal would rank among the largest consolidations the global food industry has seen in years, yoking together two of the biggest names in packaged foods and seasonings. The combined group could significantly bolster its clout in international markets, particularly in branded consumer products.
Unilever, though, is playing it carefully. The company reiterated that talks are continuing and that final terms have yet to be agreed, adding that it would provide further updates as negotiations progress.
Watch this space, but do not reach for the mustard just yet.
