MAM
PR Professionals appoints Nishant Singhal as president – strategy
Mumbai: PR Professionals, the flagship of the PRP Group announced the appointment of Nishant Singhal as president – strategy. In his new role, Nishant will spearhead the business expansion and strategy development, driving the company’s growth trajectory to new heights.
A postgraduate in management from the coveted IIT Delhi, Nishant is a mechanical engineer from the prestigious M.I.T. Manipal. With over 25 years of multifaceted experience and brings a wealth of knowledge and expertise to PR Professionals. He has held leadership positions in several esteemed multinational corporations including General Motors, Honda, Nissan, Piaggio, as well as prominent Indian companies like Napino Auto, Hindustan Motors, and PeopleStrong HR Services. Nishant’s core competencies lie in Strategic Planning, Marketing, Business Development, Finance, and Team Management. He is a certified leader from GM University, Detroit, and holds professional certifications from Lioacheng University, China.
PR Professionals founder & MD Dr Sarvesh Tiwari said “We are delighted to welcome Nishant to our team as President of strategy. His extensive experience and proven track record in strategic planning and business development will be instrumental in driving our company’s growth agenda forward. We look forward to his leadership and vast experience of the automobile sector in expanding our services to the automobile sector”.
Nishant Singhal expressed his enthusiasm upon joining PR Professionals, stating, “I am thrilled to be a part of PR Professionals, a dynamic and forward-thinking organization with a reputation for excellence in the industry. I look forward to collaborating with the talented team here and contributing to the company’s continued success”
PR Professionals is expanding its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Sanjay Gupta as its chief executive officer (CEO). Sanjay’s appointment marks a significant milestone in the company’s journey towards excellence and growth.
Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.
PR Professionals is an integrated communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari’s passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
