MAM
PR & Comm Aces Awards’ 22: Honouring the top communication professionals from the industry
Mumbai: In its second year of recognising and honouring remarkable leaders, game changers, and pioneers in the PR & Communication industry, IndianTelevision.com announced the names of the best communication professionals award winners on 24 August at the PR & Communication Aces Summit & Awards 2022 (PRCA) event. The second edition of the summit focused on the theme “Creating a New Storyline” and encompassed a daylong conference held at Crowne Plaza Gurgaon, which saw top industry stalwarts in attendance.
The categories for the awards comprised: Trailblazer: PR & Communication; Best PR & Communications Team; Best Arts, Entertainment & Media Campaign; Best Culture Campaign; Best Public Health Campaign (COVID-19); Best Social Media Campaign; and Best Use of AR/MR/VR for a Campaign.
The Trailblazer-PRCA Under 40 Award recognises the best communication professionals under the age of 40 on the basis of leadership, accomplishments, future potential, and proven contribution to the industry.
The Best PR & Communications Team category is awarded to a PR communications team within PR consultancies or to an in-house corporate, government, or non-profit communications team. This award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.
The award category of Best Arts, Entertainment & Media Campaign honours achievements in the arts, music and entertainment, including films, music, concerts, magazines, TV shows, books, newspapers, and websites.
The sterling event spread across keynote addresses, leadership addresses, and panel discussions focused on PR & Communications, where thought leaders from the industry shared their insights on the current trends, challenges, strategies, and opportunities in the highly evolving space. Apart from PR and communication professionals, the summit also had representation from brands and agencies, advertising and marketing professionals, and technology service providers.
The power list of the top achievers that played a critical role in driving the change in the PR & Communications space has been compiled with the aid of an esteemed jury comprising senior professionals from the industry.
Here are the names of this year’s standout winners:
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
