MAM
Potato snacks win hearts of 65 per cent Indians: The India Snacking Report by Godrej
Mumbai: In the vibrant tapestry of Navratri traditions, where vegetarian fare takes center stage, the humble potato emerges as a cherished protagonist. Its remarkable versatility makes it a cornerstone in beloved Navratri food items like Sabudana Khichdi, Aloo Tikki, Aloo Chat, and Cutlets, lending an irresistible charm to the festive spread.
This devotion to the potato transcends seasons, with a resounding 65 per cent of Indians professing their love for potato-based snacks, a sentiment that holds true not just during Navratri, but year-round. This intriguing revelation stems from none other than the ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) meticulously curated by Godrej Yummiez, a pioneering brand in the realm of frozen ready-to-cook offerings. This report offers a profound exploration of India’s snacking landscape, unraveling the essence of our collective culinary inclinations.
According to the Godrej Yummiez report, when we examine preferences across regions, it becomes evident that East India exhibits the highest affinity for potato-based snacks, registering an impressive 69 per cent. Following closely behind, North India secures the second position with a score of 68 per cent, while the West region also boasts a commendable 65 per cent, securing the third spot. The South region, with a score of 62 per cent, takes the fourth position in terms of their fondness for potato-based snacks.
Speaking about the insights and the report, Godrej Tyson Foods Ltd (GTFL), Yummiez AVP Mohit Marwaha stated, “As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. The report highlights that potatoes continue to hold a prominent position in snack culture, serving as an essential component for various occasions in people’s lives.”
He further added, “Potato snacks are the hot favourite in the veg frozen foods category. We ourselves offer many potato-based snacks like Godrej Yummiez Crispy Potato Starz, French Fries, Aloo Tikki, among others. We ensure our products have no preservatives since they are made using the Individual Quick Freeze (IQF) technology. This makes the product keep its shape, colour, smell, and taste after defrosting, at a far greater extent.”
In the findings of The India Snacking Report by Godrej Yummiez, a noteworthy revelation emerges: a predilection for potato-based snacks varies with gender. Impressively, 70 per cent of women express a preference for these delectable treats, whereas 60 per cent of their male counterparts share a similar sentiment.
Delving further into urban demographics, residents of bustling metro cities showcase a penchant for potato-based snacks, registering an impressive score of 69 per cent. Meanwhile, in Tier II cities, a considerable 60 per cent of the populace exhibits a similar fondness for these delectable offerings.
Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.
Please download the complete report on https://www.godrejyummiez.in/
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
