Ad Campaigns
Posterscope designs new campaign for Bournvita’s Badam Booster
MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour.
The core objective of the campaign was to launch Bournvita Badam, the new variant of Bournvita Health Drink, and highlight the key ingredient ‘Badam’ (Almond) in its communication. With an aim to reach the Sec A&B females-mothers of kids aged 5-15 years, Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach.
The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities. The campaign has been implemented across major cities including Delhi, Jaipur, Lucknow and Kanpur in North, Mumbai, Pune, Ahmedabad and Baroda in West, Kolkata in East and Bangalore in South.
Commenting on the campaign Mondelez brand manager Amrita Ramanthan said, “We recently launched a brand new variant, Cadbury Bournvita Badam Booster. The launch campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand’s core target audience – mothers. Impactful launch in outdoor segment has been a critical part of most of our launches as they help build awareness and drive trials. With a clutter breaking visual and quirky messaging, this campaign should get noticed and talked about.”
Posterscope India EVP Fabian Cowan added, “ It was a privilege to work on this launch as it was an extremely focused out of home opportunity. Our proprietary research initiative OCS (Out of home consumer Survey) allowed us to reach the target audience at the right place through the right media placements, which was layered with innovation to heighten the campaigns visibility and recall.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
