Ad Campaigns
Post Office Studios, Asian Paints launch film series for Colour Next campaign
Mumbai: Post Office Studios, a leading animation and new media technology company based in Mumbai, India, partnered with Asian Paints to conceptualize and produce five animated films for their campaign ‘Colour Next 2020’, which were released at India Design ID 2020, the country's most definitive design and home decor week.
Every year, Asian Paints brings together the best of design and research principles to curate trends of the year, that reflect the aesthetic of that time. These trends are later translated into home decor themes for the upcoming year. The four diverse trends this year are Sonic, Potent, Blend and Mystique, in addition to Asian Paints’ Colour of the Year for 2020, Curiosity.
Post Office Studios analysed the studies conducted by the brand to arrive at each visual messaging that could justify the design trends. The process involved frequent mood boarding and discussions with the research and design teams. Once the themes were finalized, the next step was to create films that could elevate each concept visually without losing its meaning.
The team at Post Office Studios has always believed in the power of creative collaboration. Keeping this in mind, they connected with over 100 artists across the world, specializing in 3D and 2D motion design, music composition, and animation, to create this film series. The idea was to use different mediums and creative styles to represent each theme.
The final production team comprised 22 artists from the UK, Spain, USA, Sweden, and India.
Post Office Studios CCO Aditya Tawde said “Our goal with these films was to do justice to Asian Paints’ year-long research and resulting trends while lending each of them a distinct visual look and feel unique to the trend in question. It's always exciting to brainstorm on the visual depiction for the Colour Next series since the output is an interesting blend of the existing research undertaken by the brand, the diversity of each trend, and design and animation treatments that are currently trending within the industry. As with our other projects, our creative process involved putting together a huge style scape of references resembling each trend, which we used as a base to identify the ones most appropriate. For this year’s series, we also made the decision of not having voice overs for our films, allowing the visuals to be the highlight, complemented by meticulously designed music and sound design that matches the mood of each animation.”
Defying the normal timelines, Post Office Studios was able to complete the production of these five films within a month, from conceptualization to the final release.
Over the years, Asian Paints has evolved itself from just a paint brand to a complete design solution provider. The campaign ‘Colour Next’ is the perfect example where the company converts its research into definitive design and home decor ideas. Post Office Studios has been working with Asian Paints since its last series to help them translate their vision into reality.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
