MAM
Portronics introduces Mopcop a compact and portable vacuum cleaner
Mumbai: India’s most loved gadget brand, Portronics enters the vacuum cleaner market with the launch of its new product, the Mopcop. Designed for those seeking a solution more efficient than a broom but more affordable than a large cleaning appliance, the Mopcop is the perfect alternative. Its compact, cordless design and affordability make cleaning a breeze compared to traditional, wired vacuum cleaners.
Powerful & Versatile
The Mopcop’s strong 8000Pa suction power and multiple nozzles ensure deep, effective cleaning of various surfaces including car interiors, carpets, upholstery, and hard floors. It’s not just about getting rid of all the dirt and dust. The Mopcop comes with an eco-friendly HEPA filter that traps dust and allergens, preventing them from circulating and causing health problems for allergy and respiratory sufferers. The filter is washable and reusable, making it eco-friendly and easy to maintain.
“We are thrilled to introduce our first vacuum cleaner, marking our entry into the home appliance segment. This launch reflects our commitment to providing innovative and reliable solutions that enhance our customers’ everyday lives. With its affordability, this vacuum cleaner stands out as one of the most cost-effective available, making high-quality home appliances accessible to all.” said, Portronics founder & director Jasmeet Singh.
Innovative and Convenient
The Mopcop is designed with user convenience in mind. Its built-in LED Flashlight illuminates even the darkest corners and under furniture, ensuring a spotless clean. The device comes with a powerful, long-lasting, rechargeable battery that provides extended cleaning sessions without the need for frequent recharging.
Pricing & Availability
The Portronics Mopcop is available for purchase at an introductory price of just INR 1,399 on the company’s official website, backed by a 12-month warranty. You can also find the product on Amazon.in and Flipkart.com, as well as other leading online and offline stores.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
