Ad Campaigns
Pond’s Skin Institute unveils a new TVC campaign
Mumbai: Pond’s Skin Institute, a global beauty brand with a history spanning more than 175 years has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all new TVC campaign featuring the brand in a premium and elevated avatar. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.
While the brand has launched two different commercials featuring each ambassador to reach consumers effectively nationwide, both films immerse viewers in the journey to radiant and flawless skin. The TVCs are set in the exciting new universe of Pond’s, featuring Kiara and Keerthy addressing common skincare concerns and emphasizing on the science and effectiveness of the Pond’s Bright Beauty Range. The range includes serum, facewash and more, formulated with Niacinamide to fade dark spots and pigmentation to reveal radiant glowing skin. By highlighting relatable experiences, the TVC’s underscore Pond’s Skin Institute’s dedication to creating skincare solutions that help women achieve their desired skincare goals.
Commenting on the newly launched TVC Hindustan Unilever Ltd skincare head, beauty & wellbeing Pratik Ved said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honoring our 175-year legacy.”
Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”
The TVCs are now airing nationwide across traditional and digital platforms, showcasing the brand’s rich heritage of skincare innovation and excellence. Consumers can experience breakthrough innovations from Pond’s Skin Institute first-hand with the new Bright Beauty Range, available at retailers nationwide.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
