MAM
Polycab launches new campaign for fans category
Brand extends No.1 wires & cables trust to home cooling solutions.
MUMBAI: Polycab just blew the competition away because when India’s No.1 in wires decides to enter fans, even the ceiling starts feeling the current. Polycab India Limited has unveiled a new brand campaign for its fans category, cleverly linking its decades-long leadership and trust in wires and cables to its growing presence in home electrical solutions. The TVC follows a discerning protagonist who insists on the best for her home from trusted green wires to reliable ceiling fans delivering the insight that when the foundation is No.1, the airflow (hawa) should be No.1 too.
The film positions Polycab fans as a natural extension of the brand’s core promise, superior performance, safety and trust. High-performance motors, efficient air delivery and contemporary designs are woven into relatable family scenarios, reinforcing that quality isn’t just about wiring a house, it’s about making it comfortably livable.
Polycab India Limited, senior vice president for Brand & Marcom Shwetal Basu said, “At Polycab, leadership is built on trust, quality and consistent performance. Our fans campaign draws from this very ethos. When consumers choose Polycab wires, they choose peace of mind. With Polycab fans, we are extending that same assurance bringing powerful, reliable air into homes through a brand they already trust.”
The campaign rolls out across television, digital and social media platforms, aiming to strengthen Polycab’s foothold in the fans category while reinforcing its overarching identity as a trusted provider of electrical solutions for modern Indian homes.
In a market where fans are often an afterthought, Polycab isn’t just spinning blades, it’s spinning trust into every rotation, reminding every home that when the current is reliable, the comfort should be too.
MAM
JK Cement promotes Nitish Chopra to group president role
Veteran executive takes charge of white cement and paints division amid mixed quarterly results.
MUMBAI: When a company decides to paint a brighter future for one of its fastest-growing segments, it helps to have someone who’s already been mixing the colours for nearly two decades. JK Cement has promoted Nitish Chopra as Group President and Business Head of its white cement and paints division, marking a key leadership transition within the company’s expanding portfolio. Chopra announced the development in a LinkedIn post, expressing gratitude for his journey with the organisation and optimism about future opportunities.
Chopra joined JK Cement in 2008 as head of branding and communication and has since held multiple leadership roles, including Head of Business Strategy, Head of Paint Business, and most recently president and deputy dusiness head. Prior to this, he worked with HSBC in retail banking and wealth management.
His elevation comes as JK Cement navigates a mixed financial performance. The company reported an 8.56 per cent year-on-year decline in consolidated net profit to Rs 173.61 crore for the third quarter ended December FY26, compared with Rs 189.87 crore in the year-ago period. However, revenue from operations rose 18.18 per cent to Rs 3,463.07 crore during the quarter, reflecting strong top-line growth. Total income stood at Rs 3,509 crore, up 17.95 per cent year-on-year, while total expenses increased 18.42 per cent to Rs 3,192.91 crore.
Chopra’s appointment is expected to strengthen JK Cement’s strategic focus on its white cement and paints business, a segment that has been gaining traction amid rising competition and evolving consumer demand.
From branding rookie to Group President, Nitish Chopra has clearly mastered the art of building layers and in the world of cement and coatings, that kind of steady rise is worth celebrating.
