MAM
Pocket FM partners with OpenAI for AI-powered content creation
Audio platform integrates OpenAI APIs to scale storytelling for 300,000 global creators.
MUMBAI: Pocket FM just gave its 300,000 creators an AI superpower because when stories need to scale faster than gossip, even audio gets a futuristic upgrade. Pocket FM, the audio series platform, has announced a collaboration with OpenAI to integrate advanced AI tools across its content creation ecosystem. The partnership will deploy OpenAI’s APIs to accelerate production infrastructure, supporting over 300,000 creators worldwide.
Pocket FM has been pioneering AI-led content since 2023, when it rebuilt its creation stack around generative AI. Today, the platform hosts over 100,000 AI-native audio series the fastest-growing segment, expanding at an average of 30 per cent month-on-month. With more than 12 billion minutes of monthly listening, the integration of OpenAI’s multilingual and translation capabilities will boost global localisation efforts, bringing more creator-led titles to international audiences.
Pocket FM cofounder of product, tech and AI Prateek Dixit said, “At Pocket FM, AI is foundational to everything we do. Our collaboration with OpenAI takes our AI vision to a new level. By combining OpenAI’s APIs with our deep content infrastructure and creator ecosystem, we are building something the world has not seen before: an entertainment platform where a single creator in any corner of the world can produce, publish, and reach millions of listeners globally, with the quality and consistency of a full production studio.”
OpenAI managing director for international Oliver Jay added, “Pocket FM is demonstrating how AI can help creators scale storytelling for global audiences. This is a compelling example of how AI can expand creative opportunity, while keeping human creativity at the core.”
The move positions Pocket FM as a leader in democratising audio storytelling, blending cutting-edge AI with creator empowerment to fuel faster, richer, and more localised content. In a world where every listener wants the next binge-worthy story, Pocket FM isn’t just narrating tales, it’s handing creators the keys to tell them anywhere, anytime, and in any language.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
