MAM
Pocket Aces partners with India Film Project for the Dice Creator Network
NEW DELHI: Pocket Aces and India Film Project (IFP) announced that they are further strengthening their long-standing partnership via the Dice Creator Network. Via this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media’s Facebook and Instagram pages. Via the Dice Creator Network, Pocket Aces works with talented external collaborates to give their content the reach and audience they deserve.
Right from conceptualisation to scripting, production and post-production, each film that is part of the India Film Project Filmmaking Challenge is created within a timeframe of just 50 hours, which is no small feat. With two films being released every week on Wednesdays and Saturdays from IFP’s large content catalogue, Dice Media has hand-picked films that have either an inspirational or a social message, with the thought that these will help the audience get through the COVID-19 lockdown. For example, the first short film ‘Nothing Is Impossible’ tells the story of a young man- Paul who overcomes his speech disorder with a magic medicine that he can vouch for. ‘Make a Difference’ on the other hand, is a narrative of a day in a man’s life who steps out as a lone warrior to save the environment.
Pocket Aces co-founder Aditi Shrivastava said, “We are pleased to partner with India Film Project as one of our Dice Creator Network, via which we want to collaborate and give visibility to creators at scale. IFP is one of the largest platforms for aspiring filmmakers in India, resulting in a rich variety of content. For this partnership, we have specifically selected IFP films that are differentiated from the usual Dice content – we are experimenting across filmmaking styles, genres, and even regional languages – with the goal to keep our audiences entertained and inspired during this lockdown.”
India Film Project festival producer Gaurav Dave said, "At IFP, we have a library of more than 9000 short films that were made as a part of our flagship 50 hours Filmmaking Challenge. We are always on a lookout for better opportunities where our creators and their content can reach the masses through the right distribution channels and our association with Pocket Aces is one such initiative. We are glad to have associated with Pocket Aces where they will be publishing some of our award-winning films on their popular platform along with shoulder content to promote the films. It always feels great to empower creators."
Previously, Pocket Aces’ short-form video channel FilterCopy joined hands with India Film Project for its ambitious project Web Writer’s Lab 1&2 to provide an efficient launchpad to budding writers and assist them to adapt to the changing dynamics of the industry.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
