MAM
PNB Housing Finance pushes online home loans in new spot
NEW DELHI: PNB Housing Finance (PNBHFL) has launched a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.
PNBHFL has developed a new-age technology platform that allows customers to fill their home loan applications online, upload documents, complete video-KYC etc while in the comfort and safety of their homes.
A creative film based on the EK laddoo hamaare taraf se bhi kha lena captures the essence of the company’s convenient and seamless home loan process. The campaign is targeted at aspiring homeowners with the promise of a ‘Safer, Faster and Easier’ home loan application-to-approval service.
PNBHFL MD and CEO Hardayal Prasad said, “We put customers at the heart of everything we do. The pandemic has prompted us to design innovative loan application process that prioritises the safety of our customers and employees and at the same time helps fulfil the dreams of millions of people to buy a home. The campaign showcases the seamless technology interface between PNBHFL and its customers, and the industry-best service options that are offered across home loan segment.”
PNB will also run the campaign across all digital platforms.
The ad film has been conceptualised by Daiko FHO.
The agency team consists of Shivanand Mohanty, Biraj Banerjee, Ankush Sharma, Gautam Bardhan, Sahib Wason, Tarun Chaudhry, Pran Nath Jan, Mani Misra. The production house behind the campaign is Cellor Door and Sourav Bangotra is executive producer, Rishav Rastogi is director and Arnol Fernandes is DOP.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
