Ad Campaigns
PLUS unveils ‘Gold Rush Festival’ to illuminate Diwali 2023 with prosperity and joy
Mumbai: Diwali, the Festival of Lights, is a time when the hearts of millions in India illuminate with the love of gold and jewelry. Recognizing the profound significance of this tradition, PLUS, the leading digital gold platform, is dedicated to making this Diwali shine even brighter for its users. Introducing the “Gold Rush Festival” campaign, PLUS is celebrating the spirit of this joyous festival by rewarding users for their trust and active participation in the PLUS platform.
Dhanteras and Diwali are regarded as the most auspicious time of the year in India, where the purchase of gold and jewelry is believed to bring prosperity and happiness throughout the year. The “Gold Rush Festival” aims to embrace this spirit of celebration and express gratitude to users for their unwavering support.
The “Gold Rush Festival” is exclusively tailored for the vibrant cities of Mumbai, Bangalore, Delhi, and Udaipur, where the festive spirit is palpable. This campaign invites all those eager to bask in the season’s prosperity and joy. Customers can avail exclusive festive offers during the “Gold Rush Festival”, from October 23rd to November 10th, 2023.
Participants have the chance to win up to Rs 3,00,000 worth of Gold and Silver, serving as PLUS’s heartfelt ‘Thank You’ to its dedicated user community. Moreover, participants also stand a chance to be featured on PLUS’s social media channels, granting them recognition and celebration within the PLUS family. PLUS offers access to its exclusive content, providing added value to all participants, making this season even more meaningful for its users.
“At PLUS, we consider our users as family, and Diwali is all about family. We want to celebrate this Diwali with our extended family by offering a chance to win prosperity in the form of Gold and Silver. It’s our way of sharing the light of the festival with those who matter the most – our users,” said PLUS co-founder Veer Mishra.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
