Ad Campaigns
Pluckk launches “Eat Good, Do Great” campaign with Kareena Kapoor Khan
Mumbai: Pluckk, a lifestyle-oriented fresh food digital brand, known for revolutionising the way Indians consume fresh fruits and vegetables, is making headlines with its groundbreaking campaign “Eat Good, Do Great.” Celebrated for its unwavering commitment to quality and innovation, the brand has forged a dynamic partnership with none other than Kareena Kapoor Khan, a celebrity renowned for challenging industry norms. Together, they are set to inspire a new era of fresh, wholesome living through the “Eat Good, Do Great” campaign.
In the new brand film, Kareena Kapoor Khan enthusiastically announces her decision to take a much-needed break—specifically, a break from worrying about what her family eats. She attributes this newfound peace of mind to Pluckk, a name she trusts. This message is meant for busy homemakers and working women who often find themselves short on time for high-quality fresh food shopping. Kareena emphasizes that Pluckk’s 1000 farmers are dedicated to delivering safe, clean, and exceptionally fresh fruits and vegetables, eliminating the need for such concerns. She goes on to encourage viewers to grant themselves a well-deserved break from the monotony of traditional food choices and explore the vast array of options offered by Pluckk such as Exotics, Organic, Hydroponic, DIY Meal Kits, and more. As she aptly concludes, “Eat Good, Do Great.”
Unveiling the new brand campaign, Pluckk CEO and co-founder Pratik Gupta said, “The key goal of this campaign is to spread our message about consuming high-quality fruits & vegetables and enjoying what you eat. The differentiation we have built with Traceability to know your farmer & Ozone- Washed for safer eating, coupled with our innovative products really sets us apart in the market. We make it easy for the modern Indian consumer to improve their lifestyle choices by allowing them to browse & purchase by food and health trends which has made a real difference in their lives. Kareena being a mother herself, is the perfect ambassador to spread our message of Eat Good. Do Great to all Indian families”
On this exciting partnership, Kareena Kapoor Khan mentioned, “Pluckk is a brand that I personally relate to and believe in. This campaign captures very well what Pluckk is solving – providing Indian families with the highest quality. With their unique innovations like Traceability & Ozone-Washed, I can now trace my produce back to the farmer and get the added benefit of eating fresher & safer. Pluckk’s product range keeps everyone in my family excited and engaged around fruits and vegetables. There is always something new to discover on Pluckk with their exciting categories like exotic fruits, stuffed veggies, salads & DIY meal kits. It really is time to Eat Good. Do Great”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
