MAM
playR retains title as Mumbai Indians’ global merchandise partner for IPL 2024
Mumbai: playR, the leading sports and lifestyle brand, is back in action as the official global merchandising partner of Mumbai Indians for IPL 2024.
If you’re a Mumbai Indians fan, get ready to show your team love in style with playR’s awesome range of Mumbai Indians Jersey It’s the perfect way to shout out your support for your favorite IPL team!
playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement about the partnership, “We are delighted to collaborate with Mumbai Indians once more. They are cricket legends, and we are thrilled to provide fans with high-quality gear that reflects their passion and loyalty.”
A Mumbai Indians spokesperson said, “As we expand globally, merchandise becomes a powerful bridge connecting us with fans in India and beyond. Our partner playR helps build a universal bond through diverse fan merchandise offerings, transcending borders.”
Founded in 2021, playR’s mission is to inspire customers to be creative, confident, and fearless by providing a unique and fashionable style. The brand offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items. playR emphasises building long-term relationships with customers and employees, promoting community service and continuous employee education, and giving back to the community that supports their operations. They aim to be a leading provider of lifestyle, sports, and service management worldwide.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
