Sports
Playr partners with 8 IPL teams for official merchandise
Brand continues ties with Chennai Super Kings and Sunrisers Hyderabad while adding Lucknow Super Giants for 2026 season.
MUMBAI: Playr has just stitched up another winning season, this time kitting out even more IPL sides with official jerseys, fan wear and lifestyle gear. The sports athleisure and equipment brand, founded in late 2021, has now cumulatively partnered with 8 of the 10 IPL franchises since its inception. For the 2026 season it strengthens its footprint with ongoing Official Merchandise Partnerships for Chennai Super Kings (since 2023) and Sunrisers Hyderabad (since 2025), plus a fresh deal with Lucknow Super Giants (from 2026 onwards).
Previous partnerships include Mumbai Indians (2022–2024), Rajasthan Royals (2023–2024), Punjab Kings (2023–2024), Kolkata Knight Riders (2024) and Gujarat Titans (2025).
Through these collaborations, Playr designs, produces and distributes official team jerseys, fan apparel and lifestyle merchandise, helping supporters carry their team’s identity off the pitch and into everyday life.
Icorets Pvt Ltd director and Playr founder Ravi Kukreja said, “The IPL provides an incredible platform to engage with millions of fans across the country and globally. Our official merchandise partnerships allow us to create products that blend performance with everyday style.”
Chennai Super Kings Cricket Limited managing director Kasi Viswanathan added, “We are thrilled to continue our collaboration with playR as our Global Official Merchandise Partner. Their innovative approach ensures our fans will have access to high-quality, exciting CSK products they can wear with pride.”
Beyond cricket, Playr is steadily expanding into gym and fitness, pickleball, swimming, running and training categories while partnering with amateur leagues, corporate tournaments and sporting communities across India and internationally.
In a league where every boundary counts, Playr is quietly building its own fan base, one perfectly stitched jersey at a time. With eight IPL teams now in its kit bag, the brand is proving that the real game-changer isn’t just on the field, but in the stands and streets where fans show their colours every single day.
