Ad Campaigns
Piramal Pharma Ltd (PPL) launches new campaign for ‘Polycrol’
Mumbai: Piramal Pharma Ltd’s consumer products division (CPD) announced the launch of its new digital campaign for ‘Polycrol,’ its trusted antacid brand, featuring actor, Jisshu Sengupta as the brand ambassador. This collaboration marks a significant milestone in Polycrol’s journey to redefine the narrative surrounding digestive wellness.
With a rich legacy spanning over four decades, Polycrol has earned the trust and confidence of millions, establishing itself as the go-to solution for those seeking quick and long lasting relief from acidity. Available in a mint and orange flavor, Polycrol is one of India’s leading liquid antacid brands, and is amongst the top 3 in Eastern India, including West Bengal, Assam and Odisha. It is also available in chewable tablets form.
The campaign’s central narrative revolves around a relatable scenario featuring Jisshu Sengupta as a corporate professional constantly prioritizing work over meals, leading to an inevitable encounter with acidity during a crucial presentation. In an era marked by fast-paced lifestyles and erratic eating habits, the campaign emphasizes the brand’s reliability and effectiveness in providing timely relief, highlighting its role as a trusted companion in moments of need. Its high action formula starts action in 10 seconds and its highest ANP (Acid Neutralizing Potential) keeps a person relieved for long period of time.
Commenting on this collaboration, Piramal consumer products division CEO Nitish Bajaj said, “We are pleased to welcome Jisshu Sengupta into the Polycrol family. His authentic connection with the people of Eastern India and his widespread appeal aligns perfectly with our brand’s ethos of trust and reliability. Given his deep resonance with our objective, we look forward to an incredibly fulfilling association.”
Indian actor, producer, and television presenter Jisshu Sengupta expressed, “As someone who understands the importance of balancing a hectic schedule with proper self-care, I am happy to represent Polycrol. The brand has made significant strides in its commitment to redefining digestive wellness, and I look forward to contributing to its journey of providing relief and comfort to millions across the region.”
Aligned with its dedication to innovation and consumer satisfaction, the campaign aims to underscore Polycrol’s superior efficacy in providing quick and long-term relief from acidity and positions the brand as the ultimate solution for individuals leading busy lifestyles.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
