Mirchi turns up the volume with 1000 hours of Pujo power

MUMBAI: Mirchi Bangla just made festive history by going live for a jaw-dropping 1,000 hours, turning Bengal’s beloved Durga Pujo and Kali Pujo into a round-the-clock celebration of sound, spirit and stories.

From Kolkata’s iconic pandals to the buzzing lanes of Siliguri, Asansol and Durgapur, Mirchi RJs were everywhere, playing games, giving away gifts and capturing the pulse of Pujo like never before.

The festival season also brought double joy for Mirchi, as its cult audio series Sunday Suspense crossed a landmark 3 million subscribers on Youtube, with 1.2 billion lifetime views and 372.6 million hours of listening time.

The celebrations hit a high note when superstar Jisshu Sengupta unveiled Mirchi’s special Pujo song, sung by Ujjaini Mukherjee, Sourav Chatterjee and Shreyoshi Chakraborty. And if that wasn’t enough, Mirchi also launched the Shyamasree Award during Kali Pujo, a unique honour recognising the artistry and devotion behind Bengal’s most creative pandals.

With star RJs Ayantika, Neel, Manali, Mohor, Sayan and Indroneel taking the festivities on the road in the Mirchi-branded Bahan and Singhabahini, Bengal truly danced to the rhythm of Mirchi this Pujo season. After all, when it comes to celebration, Mirchi doesn’t just play the hits, it makes history.